Have you ever wondered why your skin feels fresh and rejuvenated in the morning but dulls down by the evening? Don’t worry, there’s nothing wrong with your skin; rather, it is following a natural 24-hour rhythm called the circadian cycle. This cycle greatly influences your skin's repair, hydration and sensitivity, and having an understanding of this internal clock can help you find harmony with its natural patterns.
Plus, when you align your skincare routine with this rhythm, it allows you to maximise its effectiveness, letting your products support long-term skin health. At Iyvos, we design science-led, multi-tasking formulas that work together with your skin around the clock, offering hydration, protection and repair when your skin needs it the most.
Daytime — Protect and Energise
Skin’s Day Functions
Natural Shield
During the day, your skin becomes more active and goes into a defensive mode. In this “mode”, your skin's oil production is increased, creating a protective barrier that safeguards you from pollutants and bacteria. All while your skin's pH rises slightly, making it more resilient to environmental stressors that you encounter throughout your busy routine.
Daily Defense
This natural defence helps your skin fend off damaging free radicals, UV rays, and external irritants. Although you can’t see them, these natural functions act like a built-in shield, preserving your skin's hydration and strengthening it. Understanding these procedures highlights how important it is to support these functions through daytime skincare.
Iyvos Solutions for Daytime
At Iyvos, we understand how tirelessly your skin works during the day, which also inspired us to design products that support that effort. Our multi-tasking, antioxidant-rich formulas help your skin guard against free radical damage whilst also providing lasting hydration. Moreover, we focus on strengthening your skin's barrier, making sure it stays resilient against all the stressors you encounter throughout the day.
Our Collagen Moisturiser is a perfect example, it’s lightweight yet powerful, helps replenish hydration while supporting firmness and elasticity. Through its protective antioxidants, it keeps your skin energised throughout the day, guaranteeing it stays glowing, balanced and ready to thrive.
Nighttime — Repair and Renew
Skin’s Night Functions
Renewal Mode
When nighttime arrives, your skin enters repair mode. During this period, it focuses less on defending and more on renewal. This increased permeability allows the skin to focus on the deeper penetration of active ingredients, creating the ideal time to maximise your skincare routine.
Cellular Regeneration
When you sleep, your cell turnover greatly accelerates, and the microdamage you suffered throughout the day begins to repair. This natural procedure increases your collagen production, improves your skin's elasticity and strengthens its barrier. This natural regeneration cycle makes nighttime the most restorative phase to achieve healthier and more glowing skin.
Iyvos Solutions for Nighttime
For nighttime treatment, we also shift our focus to deep repair and renewal. When your skin increases its permeability, it becomes especially susceptible to targeted treatments. Our repair-focused serums and moisturising oils are specially formulated to work in harmony with this natural rhythm, providing potent benefits when your skin is most receptive to them.
Formulas that are enriched with peptides, niacinamide, and retinol help improve collagen, reduce visible signs of fatigue as well and restore balance. Our products, such as Active A Serum, are designed to support this routine by encouraging cell turnover while also promoting your skin's barrier health. So when you wake up, your skin feels refreshed, supple and visibly renewed.
Iyvos Products Aligned with the Skin’s Rhythm
Daytime Defense
Our philosophy in skincare involves respect for the skin’s natural cycle. Morning routines begin with antioxidant protection and hydration as a defence from environmental stressors. Products such as our Collagen Moisturiser match your skin's natural barrier during the day and allow moisture and hydration to be locked in, whilst providing lightweight defence to help the complexion feel vibrant and glowing.
Evening Renewal
Your skin effortlessly shifts into renewal mode as evening sets in, becoming more permeable and responsive to different products. This is when our skin treatments will have an even more profound impact. Our serums formulated with peptides and niacinamide are designed to improve repair, restore skin equilibrium, and target visible signs of fatigue for smoother, stronger skin overnight.
Nighttime Transformation
Our Active A Serum is a gentle but effective retinaldehyde formulation that promotes cell turnover and protects barrier function, and it is paired with rich oils to facilitate and complete 24 hours of care and science-led, multi-tasking products that are grounded in our body’s natural rhythm of protection, repair and renewal.
Building a 24-Hour Skincare Routine with Iyvos
Gentle Start
To kick-start your morning routine, engage in a gentle cleanse to awaken and refresh your skin without stripping it of moisture. Follow it up with an antioxidant serum that combats free radicals and keeps hydration and protection sealed in with our collagen moisturiser with SPF, so you can head into your day feeling defended, energised and glowing.
Quick Lifestyle Tips For Daytime Skincare
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Hydration First — Drink a glass of water upon waking to jumpstart circulation and skin vitality.
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Movement Matters — Light stretching boosts blood flow, enhancing your natural glow.
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Mindful Breaths — Deep breathing lowers stress, supporting calmer, healthier skin.
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Sun Smart — Reapply SPF during outdoor hours for all-day protection.
Night Regeneration
The skin benefits from deeper and stronger care at night. Start with a double cleanse to remove any residue, then layer a serum that focuses on repairing, like our Active A Serum. Finally, seal in the hydration with a thick night cream or oil, to help the skin regenerate so that you wake up rejuvenated.
Quick Routine Tips For Nighttime Skincare
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Stay Consistent — Following the same evening steps every night helps strengthen the skin’s natural rhythm and improves visible results.
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Seasonal Switch— Adjust your routine with richer textures in winter and lighter layers in summer to maintain balance.
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Gentle Patting — Apply serums and oils with light pressure for better absorption without stressing the skin barrier.
Embracing the 24-Hour Glow
Your skin is happiest when it has support around the clock. That's why at Iyvos, we're bringing together science and care to support your natural rhythm. Check out our full line of custom-tailored products and make each hour an opportunity for radiance, renewal, and confidence for all time.
