We as a society live in a constant state of change, especially when it comes to beauty standards. Be it 80s boldness to 90s grunge or 00s pop to 2020s Korean glass skin, every decade, we have a new trend to accentuate the beauty. Similarly, we have yet another trend on the rise that is going to revolutionize our beauty industry. Sephora to Channel and every other premium beauty products brand is in the race to please the new gen with products that satisfy the clean aesthetic and hybrid beauty trend.
Hybrid products are blurring the line between makeup and skincare, offering a single solution to these seemingly opposites. Skincare and makeup have always been in a tussle; however, with hybrid products, doing makeup won’t harm your skin. Instead, you can achieve healthy skin that gives you the confidence to express yourself. So, let’s dig in and see how these hybrid products are going to take over your makeup bag!
Convenience Over Everything!
Let’s face it! We are currently in the most busy era of life, where taking time out for an elaborate skincare routine is definitely out of the equation. This is where hybrid products come to the rescue! Your morning makeup for the day will do the trick and keep your skin hydrated all day. You’ll get flawless skin and a polished look without harming your skin. Isn’t it convenient? Who doesn’t like two for one, right?
Magic of Muli-Functional Products
Wanna see a trick? What if we can say there’s a product that hydrates, protects, and evens out your skin all at once? Sounds like magic, right? But it’s not; BB creams exactly do that magic with their SPF and hydrating ingredients. They seamlessly evens out your skin while still protecting it with SPF and hydrating agents.
Similarly, press powders can give your skin nourishment while giving it a blurry effect, covering all the unnecessary shine. These and many such hybrid products offer multi-functional solutions, targeting multiple issues at once, making your life a bit easier! Due to such products and the increasing demand for these hybrid beauty products, the market is currently on the rise with a 6.6% CAGR.
In 2023, the hybrid beauty products market earned a whopping USD 19.9 Billion and is now projected to grow up to USD 33.182 Billion by 2032. However, the rise of these skincare makeup hybrids raises a major question, “is makeup bad for our skin?”. There is a conflict of interest in answering that, but the harm makeup has caused to our skins over the years is not hidden. Whatever the final verdict may be, skincare ingredients have taken their place at the heart of the formulation of makeup products.
Clean and Nourishing!
As we are heading forward, awareness and knowledge are making people conscious of what they put on their skin. There has been a noticeable trend of using less makeup in recent years. Although there are many reasons for this change, one major reason seems to be the harm most makeup products cause to skin. More and more people are choosing products that will not only accentuate their beauty, but also keep their skin healthy and nourished.
This is why hybrid products take the bull’s eye in this trend, perfectly aligning with a healthy blend of beauty and nourishment. These hybrid products are formulated using nourishing ingredients that make your skin healthy and glowing over time. Such a blend gives you a product that is functional, clean, and nourishing all together! Isn’t it amazing?
Embrace the Hybrid Beauty with IYVOS!
With the progress and new research coming left and right in cosmetology, it is necessary to embrace this new trend with both hands for healthy, nourishing, yet beautiful skin that gives you the naked confidence to face the world and everything it throws at you.
IYVOS is offering you the power at your hand with its exceptional hybrid products. One prime example is our best-selling BB cream that seamlessly combines the benefits of a moisturizer, foundation, and sunscreen all in one bottle! Your skin will thank you with a flawless glow and complete protection.
But wait, we are not done yet! There’s one more exciting news for you! We are soon going to launch our upcoming hybrid product – press powder. This brand-new product gives a perfect balance of cosmetics and skincare, perfectly fitting for the hybrid trend. We have infused this powder with nourishing ingredients to not only give the blurry effect, perfecting your complexion, but also give your skin the nourishment it needs.
The Future of Beauty is Here!
Studies have shown that 87% of US citizens do look up and research the BPC ingredients. This increased awareness indicates the trend of hybrid products is not fleeting. It is here to stay and flourish with time to give your skin the care it deserves!
Our lives often don’t let us choose ourselves over the hustle and bustle. However, these products perfectly align with our need for convenience, effective, and eco-friendly solutions to keep our skin healthy and glowing. Vogue has interviewed many influential makeup icons who all agree that hybrid products are the future of the beauty industry!
IYVOS has taken charge of this rapidly growing trend by providing the best skincare makeup hybrid products so you can achieve flawless, healthy skin effortlessly!
Experience the Future of Skincare and Makeup!
So, now we have given you all the pointers of why hybrid products are on the rise and why you should jump right on the trend. The convenience, benefits, and functionality it offers are beyond what you can imagine as a makeup product. The IYVOS’s BB cream is one of the best examples of combining makeup and skincare so perfectly that it blurs the line between makeup and skincare!
Moreover, we are going to launch another product that is at the forefront of innovation, combining the best of both worlds. Our upcoming hybrid beauty product marvel – press powder, is about to be launched, which will surely give you wonderful results. So, stay tuned for the launch and experience the future of skincare makeup hybrids!
